The NBA announced the launch of the "NBA.com Highlight Mixer," a new feature that will allow basketball fans to create customized video packages with top plays and highlights from the 2007 NBA All-Star Game and throughout the 2006-07 NBA season directly on NBA.com.
Powered by Eyespot, the "NBA.com Highlight Mixer" will provide access to hundreds of NBA video clips from games, photographs of NBA players and team logos of all 30 NBA teams. Additionally, special effects and popular songs from record labels including Geffen, Drive-Thru, ATO, 1720 Records, Surfdog Records and Chime Entertainment will be available to be mixed into the highlight packages and set as background tracks.
The collection of video clips on NBA.com will be searchable and indexed by teams, dunks, jumpers, buzzer beaters, still photos and other options. Clips of new NBA games will be added each week, giving fans the ability to continually create new videos and share them with friends on NBA.com or through emailed or posted links that direct back to the "NBA.com Highlight Mixer."
The "NBA.com Highlight Mixer" will provide fans with the ability to:
- Save favorite clips to their online media lockers
- Explore public galleries of video clips created by other fans
- Create groups with other fans for creating and sharing
- Rate highlight packages created by other fans
"Fans not only want to watch video online, but also interact with it and make their own video mixes. The NBA, with a website already rich in video content, saw the opportunity to reach sports fans in a new and unique way by offering video mash-ups," said Laurie Racine, SVP of Business Development and Strategy at Eyespot. "Using Eyespot's online editing tools, NBA fans now have access to high-quality official NBA videos and photos, straight from the source, allowing users to individualize and create videos of their own to watch and share with other fans and friends."
Eyespot's white label technology platform will be completely integrated into NBA.com, providing users with a seamless experience. The "NBA.com Highlight Mixer" will deliver all of the unique and innovative video editing features, including transitions and special effects that are also available to visitors on Eyespot.com.