Title: Tiger Art Family Client: General Motors/Buick Air Date: 2008 Agency: Leo Burnett, Chicago SVP/CD(s): Jon Wyville, Dave Loew ACD/Writer: Tohro Oyasa ACD/AD: Rainer Schmidt VP/Content Architect: Vincent Geraghty SVP/Group Account Director: Brian McCallum VP/Account Director: Carolyn Berr Prod Company: Anonymous Content Director: Andrew Douglas EP: Andy Traines EP/Head of Commercials: Dave Morrison Head of Production: Sue Ellen Clair Producer: Paul Ure Editorial: Mad River Post Editor: Michael Elliot Producer: Laura Relovsky Post/Effects: Fell Visual Effects Lead VFX Artist: Russie Koch Producer: Rachel Koch Anonymous Content Creates A Colorful Campaign For Buick The Brief: Andrew Douglas of Anonymous Content introduces us to the artistic abilities of Tiger Woods for automaker Buick. The famed golf pro stands 10 yards in front of a blank canvas, carefully lining up his shot. As Woods crushes the ball, we are treated to a slow-mo shot of the sphere splattering into an arch of colorful paint. The canvas comes alive as the golf balls saturate the canvas with a rainbow of hues. The skill and craft it takes for this athlete to perfect his swing is the same dedication that Buick puts in to each of its premium vehicles.