Video

College football is much more than a game. It’s a revenue generating powerhouse for many universities. In “The Business of College Football” – a four part series first broadcast in November 2007 – Nightly Business Report examines the money matters behind the tackles and the touchdowns. In Part 4, “The Cost Penalty,” NBR correspondent Jeff Yastine asks the question, "How much is too much to pay for a winning program?" For more information visit: http://www.pbs.org/nbr/site/research/learnmore/college-football_pt4/