Ethocyn was specifically designed by biochemist, Dr. Chantal Burnison to mimic, or simulate, the process that naturally occurs in young skin. Ethocyn is a competitive inhibitor -- this means it blocks something from taking place. Ethocyn molecules, when applied topically to your skin, blocks DHT-DHT receptor binding in fibroblast skin cells, thereby allowing elastin production to continue at levels of young (18-25 yrs old) skin . The 19 years of research and $20 million-plus of safety and efficacy Ethocyn research studies confirm that Ethocyn is an ingredient every person over 25 years of age, male and female, should apply to their skin twice daily. The elastin levels will be that of 20 year old skin after 30-60 days of use. Skin will resume its ‘snap back’ quality of young, smooth, resilient ‘snap back‘ skin.