Video

Ad Council research shows the majority of parents, 70-80%, have serious concerns about age-inappropriate television content. However, according to a Kaiser Generation M study, 53% of 8-18 year-olds say their families have no rules about TV watching. This campaign was developed to help parents and caregivers take control of tv viewing in their own home. The campaign PSAs and website, www.TheTVBoss.org, provide tips on how to help manage TV programming, (including using the V-chip and cable/satellite blocking mechanisms), make program choices together, talk to children about what they're watching and check program content and ratings. In this unprecendented effort, the Ad Council partnered with a broad cross-section of the media and entertainment industries, including: the Motion Picture Association of America (MPAA), the National Cable & Telecommunications Association (NCTA) representing cable programmers and operators, the National Association of Broadcasters (NAB), the Consumer Electronics Association (CEA); television broadcast networks, including ABC, CBS, NBC, FOX; and direct-to-home satellite providers DIRECTV and EchoStar.