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Israel uses eye-candy in their latest PR campaign - beautiful girls are to make the conflict torn Jewish state more attractive to tourists. "We want to make people in the world to see Israel through our glasses," said Aviv Shiron, Deputy Director General for Media and Public Affairs in the Israeli Foreign Ministry. In a bid to promote tourism, Israel's Foreign Ministry backed a public relations campaign out of its consulate in New York showing former female soldiers in minimal wear on its sunny beaches. A spread in last July's issue of Maxim magazine features female Israeli ex-soldiers in bikinis headlined "Women of the Israel Defence Forces". Shiron said the latest campaign had a clear objective -- to make the country more appealing to tourists. Tourism in Israel was hit hard by harsh images of violence and death during the Intifada, or Palestinian uprising for statehood and last summer's war with Lebanon. "What we are trying to achieve is to show the world that Israel is not only conflict," said Shiron. Tourism in Israel had been on a record pace in 2006 but cooled off due to last summer's war between Israel and Lebanese Hezbollah guerrillas. Gal Gadot, a former Miss Israel and army fitness instructor, appears in a bikini and high heels lying on the ledge of a Tel Aviv high-rise. The photo also appeared on the cover of the New York Post headlined: "Peace in the Mideast." Israel's foreign public relations department utilized what some believe is an attractive idea - ...