What is the role of company culture in the success of a start-up? I know it’s a generic question but what is your personal philosophy about that? I want them to hear that. Well, I think by enlarge pretty much all of the most successful tech companies, by most successful I mean over a long run, all had very strong cultures. I mean Microsoft was a certain kind of place. Hewlett-Packard was a certain kind of place. And everybody knows what it is. There are certain things that are valued. There are certain types of personalities and certain behaviors. These are the stars. This is how we do things. This is opposed to companies who don't particularly have a strong culture. That's point one. Ok. Point two is I think founders play an enormous role in setting the tone of the company culture. And whether they do it consciously or not. Certainly if they do it consciously even more so. I mean for many years, you would see at Microsoft all of these mid-level managers that were little Bill Gates clones, or trying to be. And I can only imagine that now at Facebook, people are trying to figure out how to be the next Mark Zuckerberg. Lots of the issues. What's that? Lots of the Adida sandals. Yes. So in my situation and I'll just spend a brief 30 seconds on a little bit of background. I went to MIT. I went to business school. I dropped out. But I'm mostly self-educated in computers. What I did after college, I did grow up in the 60's, I was a disk jockey at a progressive rock radio station. And then I was a meditation teacher. And I got a master's degree in counseling psychology. A very non-traditional kind of background. And stumbled into personal computers. I was waiting for them to be invented. I've always been very good at math. And fell in love with PC's and they changed my life. And this is so early. Like I got into PC's in '78. It was like three years before the IBM pc even came out. And Lotus became very successful unexpectedly. Just to give you some id...