The question was, how did I get involved with IDEO for the Palm, and then how did that influence the product? Let me tall you a funny story about this. So Ed Colligan, who’s now the president of Palm, and was the VP of Marketing early on at Palm. We were starting to work on the Palm Pilot. The Zoomer was a failure. We're starting to work on the Palm Pilot and he said we have $3 million and 27 people, and all of those people are software people except me. I was the only guy with any hardware background. And I said we have to build a physical piece of hardware. We need an industrial designer. Yeah, the guys at IDEO are too expensive. So Ed takes the Yellow Pages, opens up to the industrial design firms and he says Palo Alto Design. Call them up! So he calls up this company called Palo Also Design and these two guys, Malcolm Smith and the other guy, they're in Palo Alto, and they're like this kind of like - but at the time, how do I say this not in derogatory sense? Well, it wasn't a high-end shop, OK? Let's put it that way. Two guys, we'll build something for you. So we started with the original design of Palo Alto Design Group, really on the cheap. We paid them in stock. It's like, we have no money. Can you design it for us? And they did. Now when we came around to doing the Palm V - and this is a very interesting story. So we've done the Palm Pilot and the Palm Treo and we were being very successful. And Microsoft decided that they were going to kill us. They literally - that Steve Ballmer guy, he talked to you last week, right? He got up there in front of some sales companies. You know these guys Palm? They put big circle around us, like the target. We're going to kill these guys. We will kill these guys. I started getting these condolence notices. Saying I'm sorry Jeff, what are you going to do? And then Microsoft is creating this thing, what was it called? The Window CE thing? I forget what it was. They started using the word Palm and we sued th...