Do What You Love and the Money Will Follow
Kawasaki thinks that companies like Nordstrom, Audi, and Nike make the world a better place. His advice: don’t start a business because you think that's what's hot. You should study and do what you love, he says. He can't promise you that the money will come, he does promise that if you start a company simply for the money, you will probably end up miserable.
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