One of my favorite books on creativity and innovation is by a guy named Gordon MacKenzie, it’s called "Orbiting the Giant Hairball". Anybody ever read this book? Not too many. Currently out of stock at the Stanford bookstore, in case anybody is interested in dashing over there to get it. But anyhow, Gordon MacKenzie, great guy, he was an artist. He worked most of his career at Hallmark Cards but he's an artist. And he made these really funky but fun sculptures he welded together out of rusted steel. And what he would do is, he spoke to a lot of school groups, I mean grade school groups. And he was prepared to do, I'm not sure I would be prepared to do, which is he was prepared to speak to each class individually. Which is to say he started with the kindergarten kids in the morning, he spoke to the first graders, the second graders, the third graders and the fourth graders until he got to the sixth graders late in the day. He must have been really tired by that point. He started the same way with all of the groups. He started the same way and he said, "Look, I'm an artist and I love to be around other artists." He says, "I look at your walls and you've got art on the walls so there must be artists here." He says, "Anybody here an artist?" And he's asking the kindergarteners, right? And some of you can remember kindergarten, others you can remember kindergarten for your kids. And what do kindergartners do? Everybody in the class is up like this. "Yeah, yeah! I'm an artist! I'm an artist!" Everybody in the class is an artist. They're not just an artist, they're an enthusiastic artist. And so he does that again of the first graders and still every hand is up. Not as much dancing around, not as many double hand raises but everybody's still an artist. And he says you get to the second grade was where you have your first little bit of attrition. Not every single kid raised their hand. You get to the third grade, the fourth grade and the fifth grade, end of t...