Using Your Whole Brain

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Duration: 4:10
Source: Stanford ECorner
Author: Tom Kelley, IDEO
Copyright: Creative Commons: by-nc-nd
Found: Nov 5, 2009

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So, let’s see, we have think like a traveler, we have treat life as an experiment, we have an attitude of wisdom. Number 4 has two parts actually. Part one is use your whole brain and since your K through 12 education was so good at developing your left brain analytical skills - anybody from the law school or the business school here? Very good at that - let's continue refining, let's continue exercising, fine tuning your left brain. But in fact there's lots of opportunities out there for your right brain to make its mark. Roger Martin at University of Toronto calls it the "opposable brain". Applying the left brain and right brain at the same time. What I'd really love to do at this point is there was a wonderful presentation at the TED Conference in Monterey this year. A woman named Jill Bolte Taylor, where she's talking about how the left brain and the rain brain, she says, "They're really pretty separate." She says, "Let me show you what I mean." There's a little screen here, she turns behind the screen and she comes out with a brain. With a human brain, with the spinal cord hanging down and I'm thinking, "You don't see that everyday." I wish I have the brain here I could hold out but basically since your left brain is already very well taken care of, this whole-brained approach that Dan Pink talks about in his great book "A Whole New Mind". It's really talking about bringing your right brain into play. And I'm going to go out on a limb and predict that the winners of this years Global Innovation Tournament, they're going to use a lot of right brain intuitive skills as part of their successful entry. So that's part one, use your whole brain. But part two is use this thing that Guy Claxton calls your "tortoise mind". There's this great book, it's called "Hare Brain, Tortoise Mind" and he says the hare brain is the one that you know really well. Hare brain, that's the brain you can focus, you can concentrate with, it's under your direct control. But h...
Language: English
Category: Business
Tags: Tom Kelley, IDEO
Country: United States


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