If you have good products, you can typically figure out some way to be successful. It starts with the products, but as we will talk about just a moment. It doesn’t always end there. In fact, one of the biggest lessons that I've learned in Silicon Valley is that great products don't always win. You can find plenty of examples that you probably aware of yourself of people who have had the best product. Going way, way back how about the Betamax losing out to VHS recorders - maybe that's too far back But at any rate, trust me when I say, you can have the best technology, you can have the best product and still not have a successful strategy and you lose to somebody who you can't believe actually beat you with their product. Let me give you a couple of examples. My first start up was a company called, "Personics". Personics is actually the first company to think about breaking albums into individual songs and allowing people to mix those into a compilation of their own. It was way before that music was digital. In fact, this music that we did this with was actually analog and it was delivered onto a cassette - you probably you have seen those in museums, but they were a very, very powerful medium. And what we did was we allowed people to go into a record store, choose from a catalogue of songs - the songs that they most wanted to put on their cassette, and then they could have it recorded while they waited and the walked out of the store. It was a brilliant innovation. Nobody had ever done it before. Nobody had ever thought about breaking an album down like that before even though people were doing it at home on their own. It was probably to this day one of the best business ideas outside of CNN that I've ever seen. Unfortunately, the company that was built around that idea was one of the worst executions in business history. It was riddled with young people like myself who had never done it before. The CEO was a brilliant, brilliant guy, he came up wi...