Recession Selling Strategies
How can sales leaders sell themselves out of a recession? Neil Rackham, author of Spin Selling, explains that leaders must learn what NOT to do. It???s not about price, he says, but about risk. Make your customer feel comfortable and safe, instead of showing how much pressure you feel, and they are much more likely to buy. Then be sure you are focusing on a few sales leads, not casting a wide, and expensive, net out of desperation.
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