This is partly, this idea about innovative for life. This idea of building up momentum is partly about starting good habits. So just as you could start now, the good habit that relates to health and wellness. If you could, starting today, eat edamame as we do at our house you might imagine, instead of potato chips or pork rinds or whatever your snack of choice is. If you could do that, and start that habit, and continue it on that would contribute to your health and wellness over the course of your life. In the same way, you can start mental or behavioral habits that will help you be an innovator for life. And so it’s really about forming habits now that are going to help you later on. And I came up with five habits. I'm sure if you put your mind to it you can come up with a lot more, but for purposes of the time we have available to us I think five will be plenty. You want it to be seven, plus or minus two if you've read that research, and so a five. Nice and easy. And the first one and maybe my favorite of them is "think like a traveler". It's easy for me to this, I spend 100 nights a year away from home and so I think like a traveler all the time, I'm on a plane. But what I mean when I say "think like a traveler" is: Ever notice when you go to a distant city, especially when you travel internationally, ever notice that there's a piece of your brain that is turned up on high. You're in this hyper aware state where you notice everything. You notice how the coins and the money is different, it's all better than the money in America, by the way. We got a billion graphic designers or something in America, this is the best we can do? Our money is all green. I can't figure that out. The coins, we can't do the dollar coin. Anyhow, don't get me started. So you notice that the money is different. You notice the shoes are different. In fact when you're overseas it's almost the sure the fire way to spot an American is look at their shoes. I don't know why. We ...