Integrated marketing plays a bigger role then ever before. It is extremely important that marketing professionals understand that you can’t hide from the Internet anymore. It isn’t just good enough to have a website either! It’s a requirement that marketing professionals and or business owners understand the dynamics of the Internet today. In this podcast, Mr. Brusso discusses RSS feeds and how marketing professionals can use it. In addition, he talks about podcasting and social media. Understanding the concepts of niche marketing and how it now applies to the Internet, and thus, your business. New media must be embraced by marketing professionals but in a “relevant” way. So, in this podcast, Mr. Brusso shows you the reasons why you need to do more then turn you back on the Internet. He also discusses search engine optimization, blogging, CD ROM business cards, and finally the concept of “wheel of marketing”.