Heavy.com, the world's No. 1 digital entertainment brand with more than 14 million unique viewers monthly (Nielsen), and TransWorld Media, the world's leading action sports media brand, today announced a partnership agreement establishing a new TransWorld Channel on Heavy.com. Heavy will team with TransWorld to create a channel on Heavy.com dedicated to showcasing snowboarding, skateboarding, motocross, BMX and surfing. Content will be contributed by TransWorld's industry leading editorial teams from TransWorld SKATEboarding, TransWorld SURF, TransWorld SNOWboarding, Ride BMX, TransWorld Motocross and QUAD Off-Road.
Launching in mid-October, the TransWorld Channel will become the first channel on Heavy Sports, which will feature the best of killer stunts, big tricks, huge crashes and other cool footage of the stars and up-and-comers of these sports.
"We're thrilled to initiate a partnership with TransWorld Media, the most venerable brand in the action sports space," said Simon Assaad, Co-Founder and Co-CEO of Heavy.com. "TransWorld's programming perfectly complements Heavy's catalogue of live action and animated shows that amuse, titillate and satisfy even the most voracious 18 - 34 year old entertainment junkie -- programming too humorous and outrageous for TV."
"Our partnership with Heavy.com is a great example of TransWorld's commitment to delivering action sports content to a broader audience," said Scott Dickey, President of TransWorld Media. "A Transworld channel on Heavy.com provides a tremendous extension for our advertising partners, both endemic and non-endemic, to expand their investment in the action sports industry and with one of the most prominent entertainment sites on the web today."
In August, Nielsen/NetRatings named Heavy the 5th Fastest Growing Web Brand. Heavy's counts viewership at more than 14 million unique visitors per month, the majority of which are young males, a demographic highly coveted by advertisers.
The young, male action sports community that TransWorld Media has served for almost 25 years has a voracious appetite for video; in the 12 months through July 2006, 26 million videos have been viewed on the TransWorld network of sites. From May '05 to May '06, monthly video views doubled from 1.1 million a month to 2.5 million. The majority of this video is created for the sites by TransWorld's core network of editors and freelancers, supplemented by other action sports film makers as well as user generated content from action sports athletes and the enthusiasts themselves.