TVersity Inc., the pioneer in delivering Internet and home media to televisions and mobile devices, today announced on the fly WMV transcoding for the Xbox 360.

"We are very excited to allow owners of the Xbox 360 to easily overcome the video playback limitations of this device", said Ronen Mizrahi, President of TVersity Inc., "With TVersity they can, for the first time, access video files in formats not natively supported by the Xbox 360 (like Divx/Xvid and H.264), play Internet TV channels of their choice, and access video podcasts and RSS feeds (from YouTube, Yahoo, Google and many more) -- All this without requiring a Media Center PC!"

TVersity's media server is universal in the range of devices it can serve and in the types of media it can handle. By doing all the necessary conversions of media formats and streaming protocols on the fly, TVersity overcomes the inherent limitations of target devices thus allowing playback of any media on any device.

TVersity is also announcing today its plans to support the Sony Playstation 3, which will be added to the long list of connected devices already supported by TVersity. This list includes networked TVs, DVDs, STBs, media receivers, PDAs, mobiles phones, and other mobile devices (like the Nokia 770 Internet tablet and the Sony PSP).

"Our goal is to empower users to personalize their entertainment experience and to extend this experience beyond the PC to TVs and to a wide range of connected devices and applications", said Mr. Mizrahi, "As users invest more time in organizing and personalizing their favorite content, they essentially become the new programmers and they expect to have access to their programming from any multimedia capable device -- This is what TVersity is all about, personalization of multimedia content and ubiquitous access."