A new broadband TV service that allows online subscribers to now receive and view daily Latin programming — on-demand and in full-screen DVD quality video on their computers, TVs and Microsoft's Xbox 360 — was announced by Endavo Media & Communications, a subsidiary of I-Media. Enabled by Endavo, Ahora LLC announced the launch of a series of Ahora TV channels, all delivered over the Internet and targeted toward Media Center PC owners. Initial channels include Latin movies, music videos, news, shopping, cooking, documentaries, and children's programming. AhoraTV will continue expanding content within those channels and also has plans to add new Latin channels that will be supported by user subscription or advertising, such as soap opera and travel channels.

Any consumer with an Internet connection can quickly and easily subscribe to AhoraTV through the company's website, www.ahoratv.com. Once registered, Ahora TV subscribers will receive broadband TV "channels" regularly delivered to their subscribed PC. All of the delivered channels can be accessed and viewed through an Internet browser or through TV Tonic on the Media Center platform, Xbox 360 or TV connected to their Media Center PC — and in the future — on all PCs operating Microsoft's Window Vista operating system. Once the subscriber selects an AhoraTV channel, delivery begins immediately and unlike streaming media -- now commonplace on the Web as first generation broadband broadcast – delivered channels can be played immediately or on-demand in full-screen, DVD-quality without stuttering or buffering. All delivered video is preprogrammed with its own digital rights management (DRM) and automatic file expiration parameters, allowing for new deliveries to replace the previous content that has expired.

"While companies in the industry are figuring out how to generate revenue from their investment in the new online video phenomenon, Endavo now allows even niche content providers the ability to generate revenue from an advertising supported free or pay subscription model using our digital broadcast network and D-commerce platform to reach both targeted and broader audiences," said Mario J. Pino, Endavo's VP of Entertainment and Media.

AhoraTV has a number of Latin American based broadcasters and content owners that are planning to make their programs available to broadband connected users via the AhoraTV streaming service offering using the WV Fiber Digital Broadcast Network, another I-Media company. In addition to AhoraTV, the company is launching Ahora Musica (music videos) and Ahora Novelas (soap operas) utilizing Endavo, which delivers the best video quality directly to users' devices via peer-to-peer grid distribution.

"This integration of multiple distribution methods is a significant first step in the deployment of Latin based programming to a global audience of broadband connected Spanish speaking households to any platform or device," said Alex M. Fiore, CEO of Ahora. "Endavo allows us to offer Latin content owners the ability to market their programming with the newest and best methods of distribution and delivery, in addition to traditional streaming, and gives us the competitive edge we need to be a dominant provider of IP-based services to program content owners and users alike."