ESPN360.com will adopt a new programming strategy this fall, becoming a live sports-driven programming service. Under the new programming strategy, the ESPN Digital Media and ESPN Programming units will collaborate to present more than 2000 live events on ESPN360.com in the next 12 months, dramatically growing the service's programming and delivering to fans live, multi-sport broadband action.

If you've already experienced ESPN360 or visit Find Internet TV for live online event listings, you'll know that ESPN360 already features many events online. Some of the most notable were the World Cup and X Games. According to ESPN, ESPN360.com delivered more than 200 live online sports events in 2006, and through July 2007, had featured more than 500 live events.

A new user interface for ESPN360.com is in development and scheduled to launch in fall 2007.

As the first full-time, multi-sport, live sports-driven broadband channel, ESPN360.com will feature a broad array of live sports events and programming every day, delivering multiple live events at a time, spanning a global lineup of sports programming including (but not limited to):

• Hundreds of college football and basketball games (including many out-of-market games);
• NBA games;
• NASCAR Nextel and Busch Series races;
• College baseball, softball, hockey and lacrosse;
• International rugby;
• Tennis (including the Australian Open, French Open and Wimbledon);
• Arena Football League games;
• U.S. and International soccer;
• Open wheel racing; international baseball;
• Sports-related press conferences.

ESPN360.com currently serves tens of thousands of streams for many of its live online events. Recent programming successes include more than 500,000 streams served for UEFA Champions League soccer matches; nearly 320,000 for the 2007 UEFA Under-21 soccer tournament; more than 250,000 for both the FIFA Under-20 World Cup and the 2007 Wimbledon tennis tournament; nearly 250,000 for both college football and college basketball (not including the March ESPN360.com Championships Week All-Access trial period); nearly 85,000 for NASCAR Busch series races; and more than three million for the 2006 FIFA World Cup tournament (the service's most-viewed event).

To date, ESPN360.com's programming has combined live events with on-demand content – both original and from ESPN's television networks. With the shift to live online programming, much of the on-demand programming previously available on ESPN360.com will now be available on ESPN.com and it's network of sites, including ESPN.com, ESPNSoccernet.com, ESPNdeportes.com, ESPNRadio.com, EXPN.com and more. ESPN's on-demand, online video is typically shorter video clips (30 seconds – 8 minutes) – including highlights, analysis, news, and original content – and is viewed by fans tens of millions of times in an average week. ESPN.com's library of online video includes original content such as SportsCenter Minute, Fantasy Focus, ESPNSoccernet SportsCenter, as well as sports highlights, news, and content from signature, branded ESPN programs such as Pardon The Interruption, Around The Horn, NASCAR Now, The Sports Reporters, ESPNEWS' Hotlist, ESPN Deportes and more.