PermissionTV announces its interactive Internet video technology platform powers BostonPops.TV, the inaugural online video initiative by an orchestra. The Internet TV programming is available free of charge and includes an array of video features, including award-winning music ensembles, behind-the-scenes footage, expert interviews and conducting lessons.

With www.bso.org already established as the most-visited orchestral Website in the nation, Boston Symphony Orchestra, the parent company of the Boston Pops, is now using the power and reach of online video to expand the distribution of its musical offerings. By leveraging new media to provide greater access to current constituents, the BSO is also reaching a younger, Web-centric audience. BSO offers some of the world’s finest music, from timeless classics to innovative expressions; through BostonPops.TV, it can now reach a global audience, increase the scope of its online musical offerings and provide another channel for consumers to offer feedback, purchase tickets and download their favorite music.

PermissionTV’s intelligent platform fosters interactive online video experiences through in-video functionality including content selection options, sharing and downloading capabilities, etc. In addition, content owners are able to track and analyze user engagement and preferences to deliver a compelling user experience and interface.