SQUA.RE, a community-generated TV, by invitation only, targeted at the 18-35 year olds interested in Luxury. The site features four main Internet TV channels focusing on Nightlife, Style, High Living and Luxury Travel, SQUA.RE also its gives members the ability to create their own personal TV channel, showcase their own videos and slideshows with music, for broadcast either privately to their friends, or publicly to the whole community. In a smart, elegant and exclusive environment, SQUA.RE will also encourage its members to express their own thoughts on living a life of luxury, a phenomenon described by the founders as "Luxurealism". SQUA.RE members will be able to showcase a wide range of topics ranging from luxury products and fashion to parties and traveling.