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Iconic Yeast Roll "Rises" to Occasion Although it is only a few inches high and a couple of inches wide, O'Charley's Restaurants' unsliceably soft roll has been assigned the substantial task of igniting passion in its guests and 17,000 associates at more than 230 restaurants located in 20 states. And, no pun intended, the iconic, proprietary yeast roll more than rises to the occasion, and does it with a dollop of humor. O'Charley's is a division of O'Charley's, Inc. (NASDAQ: CHUX), a multi-concept restaurant company. On January 21, the company will launch a television advertising campaign in 33 markets, with three, 30-second spots, each featuring a basket of the popular rolls and showing its immediate positive effect on people caught in uncomfortable, but humorous situations.