Video

MISS GEORGIA TAKES THE PARFAIT PLUNGE WITH BRUSTER'S REAL ICE CREAM AT ATLANTA'S CENTENNIAL OLYMPIC PARK Company Unveils New Parfait In Support of Big Brothers Big Sisters Mentoring Programs BRIDGEWATER, PA/ATLANTA – APRIL 6, 2007 /PRNewswire/ — Bruster's Real Ice Cream, the country's leading ice cream retail franchise with stores in 18 states including 70 in the Atlanta area, announced Wednesday its support for Big Brothers Big Sisters (BBBS) of America, with the introduction of a NEW ice cream treat. For every purchase of Bruster's NEW product in the month of April, the company will donate 25 cents to BBBS. The product? It is the ultimate in sweet treats. A light, refreshing parfait made with Bruster's creamy vanilla ice cream and fresh fruity sorbet made with real fruit. Kim Piper, Vice President of Marketing, Bruster's Real Ice Cream, made the announcement at a press conference held April 6th at Atlanta's Centennial Olympic Park with assistance from Amanda Kozak, Miss Georgia 2006. Kozak is a strong advocate for BBBS, as well as a Big Sister herself. "Mentoring is at the heart of Bruster's," said Jim Sahene, CEO, Bruster's Real Ice Cream. "Our franchisees serve as mentors everyday to the kids they employ. For many of these kids Bruster's is a first job, which can make a real impact on their future. That is why our partnership with Big Brothers Big Sisters is so important." The Bruster's parfait is available in four mouthwatering flavors, including strawberry, peach, black raspberry and mango (flavors vary by day and location). "Our overall goal is to raise more than $100,000 for Big Brothers Big Sisters," added Sahene. "The parfait sale donation is only the first of many fundraising efforts." The company is also in development of a signature Bruster's item, which will be announced in early May. According to Piper, it will make a great Mother's Day gift. "We are very grateful to our partner, Bruster's, for this great opportunity to raise funds through their innovative initiatives and to increase awareness of Big Brothers Big Sisters," said Judy Vredenburgh, President and CEO, Big Brothers Big Sisters of America. "We truly appreciate Bruster's ongoing commitment to our work and to the children we serve." About Big Brothers Big Sisters Big Brothers Big Sisters (BBBS) is the oldest, largest and most effective youth mentoring organization in the country. It has been the leader in one-to-one youth services for more than a century, developing positive relationships that have a direct and lasting impact on the lives of young people. Getting together a couple of times a month can make a tremendous difference in a child's life. In 2006, Big Brothers Big Sisters served 250,000 children, ages 6 though 18, in all 50 states. The national offices are located in Philadelphia, Pa. For additional information, visit www.BigBrothersBigSisters.org. About Bruster's Real Ice Cream Based in Bridgewater, Pa., Bruster's Real Ice Cre