Video

Heineken - Get the Head Right : As men greet each other at a gathering, the narrator comments on how the British don't feel comfortable with hugging, and advises that we should adopt a continental head and imagine the potential hugger as the man who effected a rescue that summer. A film shows a sea rescue with the approaching hugger as the one descending from a helicoptor, at which thought the subject of the film returns the hug with enthusiasm. The narrator concludes that "get the head right, and the rest will follow" - further illustrated by the head being scraped off a glass of Heineken.