Video

It was announced that 100% of all digital sales for the song will be donated to the charities of Amnesty International, and the International Children's Awareness Canada.[1] This ties into the theme of the song and video of caring about something to work towards the improvement of human civilization. The band worked on the video for it with director, Dori Oskowitz. The video for "If Everyone Cared" is not like most videos, or any other video the band has done. It begins with Nickelback in the studio playing the song. Scenes of this are intercut with images and videos of past social justice and human rights events, essentially when an individual "cared" and ended up changing the world. The people shown are Betty Williams, who lead a march of 35,000 women to the gravesites of three Irish children upon hearing of their deaths, Bob Geldof starting up Live Aid, Peter Benenson igniting what would become known as Amnesty International, Nelson Mandela leading South Africa to its first democratic election, (which would end the racist apartheid regime that had divided the country for 46 years) and Betty Williams leading people. The video ends with a quote from Margaret Mead that reads "Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has." (ref. Wikipedia)