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A man shaves more than 20,000 times during his lifetime - and how he shaves is essential to attaining healthier, smoother skin. The Art of Shaving is a unique concept guided by the expertise and hands-on attention of our founders. We are passionately devoted to the very best in men's skin care, and have created an innovative path to optimal shaving performance. We call this "The 4 Elements of The Perfect Shave (TM)" - Prepare... Lather Up!... Shave... and Moisturize. Our dedication to the science of aromatherapy is the foundation of our product philosophy. We formulate our products using high quality botanical ingredients and 100% pure essential oils. These ingredients provide therapeutic properties to the skin and mean that razor burn and ingrown hairs are avoided, while nicks and cuts are prevented and healed. We are committed to eliminating even a trace of alcohol, synthetic dyes, synthetic fragrances or other ingredients that can be harmful when absorbed into the skin. Once men begin using The Art of Shaving products, they tell us they experience, day after day, far more comfort than ever before along with healthier, smoother skin. The Art of Shaving brings art and passion to a daily routine.