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U.S. Department of Agriculture Partners with Ad Council and Collaborates with Walt Disney Studios Home Entertainment to Promote Nutrition Education to Children and Families New PSAs feature characters from Walt Disney's "The Jungle Book" The United States Department of Agriculture's Food Nutrition and Consumer Services and the Ad Council announce today the launch of a multi-media public service advertising (PSA) campaign designed to inspire children and families to adopt healthier lifestyles. As we all know, today's obesity and overweight statistics are staggering. Approximately 66 percent of adult Americans are considered overweight or obese while 17 percent of American children themselves are categorized as overweight. Research indicates that there is a direct correlation between being overweight during childhood and adolescence and carrying that through into adulthood.