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Pop culture sensations, the Care Bears™, will celebrate their 25th Anniversary on September 25 by introducing the exquisite new 25th Anniversary Care Bear™ with a birthday celebration at Toys “R” Us Times Square and by giving hugs to New Yorkers around the streets of Manhattan. The Care Bears will spread happiness through the city, making appearances at Grand Central Station, Union Square Park, Columbus Circle, the Central Park Zoo and more! The Care Bears will also be announcing the names of the “Care-A-Lot Kids” – five kids from across the country who are being recognized as examples of the Care Bears’ message of “caring and sharing.” These kids have taken action to make positive changes in their communities, and in recognition of their efforts, the bears will honor each of them with a donation to their respective charities. The fun continues at Toys “R” Us Times Square with a big Care Bears birthday party to launch the limited edition 25th Anniversary Care Bear, which has authentic Swarovski® crystal eyes and sterling silver-plated accents, and will be available for the first time at Toys “R” Us Times Square on that day! This beautifully adorned commemorative bear comes with a rare DVD of the very first Care Bears episode ever and makes a precious Care Bears keepsake for fans of all ages! Birthday party attendees can create personalized Care Bears birthday cards, have their faces painted and take photos with the Care Bears. At 4 p.m., guests can enjoy complimentary cupcakes while supplies last, as they sing “Happy Birthday” to the Care Bears! Produced for Play Along