What is a 60 Second Pitch? For 60 seconds, participants be pitching their services, letting everyone know who they are, what exactly it is that they do and how their product or service can make a difference in the lives of other people and positively affect how others do business. A 60 Second Pitch, also known as the "Elevator Pitch" is a quick and precise verbal presentation of a need that people have and why they should be fulfilling that need through the person who is pitching. (more)