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The Generous Nation campaign is designed to inspire Americans to translate their everyday compassion and good intentions into action by giving more often. The genesis of Generous Nation grew from the horrific events of the Tsunami and Hurricane Katrina. If there was a silver lining to these crises however, it was the generosity of countless Americans who selflessly responded in incredible ways. The campaign builds on this good will and motivates Americans to give more of themselves in the course of their daily lives. The campaign's message is simple: don t almost give give.