Mental illnesses such as depression, anxiety and bipolar disorder are widespread. In 2005 there were an estimated 24.6 million adults age 18 or older who experienced serious phsycological distress (SPD), which is highly correlated with serious mental illness. Among 18-25 year olds, the prevalence of SPD is high (18.6 % for 18-25, vs. 11.3% for all adults 18+) yet this age group shows the lowest rate of help-seeking behaviors. Further, those with mental health conditions in this age group have a high potential to minimize future disability and pursue recovery if they receive the right support and services early on. This campaign seeks to reach adults ages 18-25 with a message of acceptance and understanding of mental illness. It hopes to encourage friends to offer their support to a friend who has been diagnosed with a mental illness. It encourages people to go to www.whatadifference.org for more information.