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Hondas official slogan is The Power of Dreams In 2003 Honda released its Cog advertisement in the UK and on the Internet To make the ad the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts from the Honda Accord To the despair of the engineers at Honda all the parts were taken from 2 of only 6 hand assembled preproduction models of the Accord The ad depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor speaking the tagline 'Isn t it nice when things just work?' It took 606 takes to get it perfect In 2004 they produced the Hate Something advert which is still shown on British television now usually immediately followed by a shortened version of the 2005 2006 Impossible Dream advert