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Gold jewellery glints in a shop window, tempting people inside. But as the gold price hovers around $950 U.S. dollars an ounce - many customers aren't buying, they're selling. This jewellers in London say they've seen a large increase in people selling gold since it hit a record high of $1000 an ounce in March. That prompted this customer to consider selling his gold pocket watch: SOUNDBITE: No name given, Customer, saying (English): "Because the price of gold is high and I need the money." While 950 to 1000 dollars for an ounce of gold sounds like a good earner, jeweller Max Ullmann says the spot gold price is not what sellers receive: SOUNDBITE: Max Ullmann, Jeweller, saying (English): "If it's nine carat gold, then this is not the same gold as is being advertised as one thousand dollars an ounce on the news. This is nine parts gold and fifteen parts alloys, alloys are scrap metal, you know, copper and brass and tin and zinc, and things obviously with far less value than gold, the gold that you see advertised on the news, the gold that's being traded and the gold that's being bought by the banks is pure gold, twenty-four carat gold, which is not the purity of gold ever used in jewellery-making." Most will only get around 330 dollars an ounce for nine carat gold, but that hasn't deterred many from selling their precious items. In Germany, jewellers say all types of gold are coming in. SOUNDBITE: Karl-Eugen Friedrich, Chairman of German Jewellers' Association, saying (German): "I have to say the number of gold sale offers has certainly tripled or quadrupled. Almost everyone has some gold in a drawer at home which they don't wear any more, from gold teeth to a gold chain they bought in Italy in the 70s." And while those selling the old gold they've found at home can still make a tidy profit, some analysts are sounding a note of caution. They say the turmoil in the financial markets has pushed prices for gold and other commodities like oil well above fair market value. So those wanting to make some money should be selling their gold now, rather than wearing it. Joanna Partridge, Reuters COMPANIES MENTIONED: SYMBOLS: