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We all know we are a nation of very compassionate, caring, and giving people, especially in times of crisis. This was so evident in our response to the victims of Hurricane Katrina last year. If there was a silver lining to the devastation, it was that the images motivated countless people to give selflessly to others. Our Generous Nation campaign is designed to motivate and inspire Americans to translate their everyday compassion and good intentions into action by giving more often, not just in times of crisis but throughout the year. This campaign is a break from our traditional model, the Ad Council is the sole sponsor of the new campaign. and while the campaign features the Ad Council logo, it was created on behalf of the entire non-profit community. At the campaign website, www.dontalmostgive.org, individuals can find ways to make a donation, search for volunteering opportunities in their communities, or get involved in a charity that aligns with their interests. Visitors are linked to non-profit organizations, representing a breadth of causes, including the American Red Cross, United Way of America, and Habitat for Humanity.