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Sergeant's Pet Care Products, in partnership with the National Wildlife Federation® (NWF), introduced the Protected Wildlife Animal Series dog toys that represent protected wildlife from four different geographical regions globally-Arctic Life, Marine Life, North American and Rain Forest. Sergeant's announced the product launch at the kick-off press conference for Global Pet Expo, the pet industry's largest trade show, in San Diego on Friday, February 15th, 2008. "Sergeant's has a history of dedication to the health and well-being of pets and their environment," says Bob Scharf, Sergeant's president and CEO. "By working with the National Wildlife Federation®, we're able to bring awareness to endangered, protected and threatened animals from around the world. Now, just by giving their dog a toy from our new Protected Wildlife Animal Series, pet owners can help protect our planet in a fun and easy way."