TripAdvisor is owned by a multinational corporation (IAC, Expedia, Barry Diller) and is uncomfortably close with both the hotel and airline industries creating a conflict of interest that begs examination. For example, ResorQuest Hawaii, who manages 35+ Hawaii properties was bought by IAC (Expedia,TripAdvisor). We get a lot of calls from customers saying they read bad reviews on TripAdvisor after we recommend Hawaii Hotels and are just baffled by what we are hearing!! Yaling and Bruce discuss why these reviews are flawed and discuss why you should use real people in Hawaii like our agents as your trip advisors. There are places all over the net you can get paid to write reviews and get paid which are sold out to third parties and then end up on TripAdvisor.