This video is a personal clip shot from the standing room only crowd - unlike other previously seen versions. Steve Jobs' sidekick, lackey, or henchman, Apple Senior Vice President of Marketing Phil Schiller takes a death-defying dive to enter, in Steve's words, "the DEMO Hall of Fame". The original tangerine iBook was using Phil Schiller as protection, transmitting data from its USB attached accelerometer so that everyone could see the dangerous shock that Phil suffered. Note that the height that he leaps from is pretty high and that he lands on a rather small inflatable mattress - not much room for error!