This independent film is an exclusive look at the sordid face of the fashion industry, told through a story about an imaginary house of fashion called Poncho Ramirez Inc. We're introduced to the staff in the 1990s, as the label is struggling to reinvoke its heyday of the 1970s, when it was a trendsetter. When the company decides to reissue the designer jeans line that made it famous, its newfound success is spoiled by its secret scandals.