Ted (Jay Harrington) is the head of R&D at Veridian Dynamics, where no idea is too crazy. He's handsome, successful, and conscientious, and he's a single father to Rose. Ted is the liaison between management and workers, holding everyone together.

Veronica (Portia de Rossi) is his boss. Veronica is cold, heartless, without a conscious, emotions, or a hair out of place. She is willing to do anything for the company and for her own success. She and Ted once had a fling; she occasionally helps him or his employees, but usually she is only out for herself.

Linda (Andrea Anders) is in testing. She wants Ted, but he's already used up his self-imposed one office affair. She is the team's moral compass, refusing to compromise her principles.

Phil (Jonathan Slavin) and Lem (Malcolm Barrett) are the brilliant R&D scientists. Lem is more logical and rational, while Phil is more driven by his emotions.

Rose (Isabella Acres) is Ted's daughter. Her precocious questions about Veridian's experiments and products sometimes make Ted realize how unscrupulous she's being. She wants Linda and Ted together, but neither will completely admit they want a relationship.

The show also features hilarious commercials for Veridian. An example is "Everyone is Special" where the words start off saying how everyone is special, we celebrate your specialness, you're irreplaceable, etc. All while showing worker ants, honeybees, people on Exercycle, etc., clearly demonstrating their true opinion.