NBC Universal, owner of the
exclusive U.S. media rights to this summer's Olympic Games in Beijing, China
(August 8-24, 2008), announced today that it was teaming up with MSN and
Microsoft in an unprecedented strategic alliance to create "NBCOlympics.com on
MSN", a next-generation online experience for Olympic fans across the United
States. With thousands of hours of competition video in both live and on-
demand formats, deep analysis and results delivered from NBC's award-winning
broadcast and digital media teams, and Microsoft's Silverlight technology to
deliver deeply immersive user experiences, NBCOlympics.com's coverage will be
powered by MSN and Microsoft technology to complement NBC's broadcast
programming and put millions of fans in control of the Olympic sports,
athletes and countries they want to watch.
"Over the past 20 years, we have continually expanded our coverage of the
Olympics to new platforms as they have become available, and the Beijing Games
will mark another milestone," said Gary Zenkel, President, NBC Olympics. "By
teaming up with MSN and Microsoft, we can give both the core fan and casual
consumer of the Olympic Games an amazing online experience, combining
high-quality video with the storytelling and analysis that we're known for.
We chose to partner with MSN and Microsoft because technologies such as
Silverlight help us deliver the kind of next-generation online viewing
experience that will change the way the Olympics is experienced for millions
of fans in 2008."
The new alliance was announced during the keynote presentation of
Microsoft Chairman Bill Gates at the Consumer Electronics Show in Las Vegas.
The two companies will work together to deliver Olympic coverage to the U.S.
online audience, powered using Microsoft's Silverlight technology. During the
Beijing Games, NBCOlympics.com (www.nbcolympics.com) content will be
prominently featured on the MSN.com homepage (www.msn.com), seen by
over 100 million users per month, as well as on MSN Video
(video.msn.com) and across the MSN and Windows Live networks, all
moving the massive MSN Network audience to NBCOlympics.com's complete coverage
of the Games.
As a result of this unprecedented alliance, "NBCOlympics.com on MSN" will
- 2,200 hours of live event video coverage, with more than 20
simultaneous live video streams at peak times
- More than 3,000 hours of on-demand video content including full-event
replays, highlights, features, interviews and encore packages.
- An "enhanced playback mode" powered by Silverlight that gives users the
choice of a high-quality full screen viewing experience that is as good
or better than anything on the Internet today
- Unique metadata overlays powered by Silverlight that enable fans to
have access not only to high quality video, but also to the wealth of
related content including results, statistics, comprehensive bios,
rules and expert analysis from NBC's Olympic digital media team in
- Live video alerts so fans can stay connected to the events and teams
they care most about
- Social networking features that enable fans to share aspects of their
Olympic experience with friends
"We are pleased to partner with NBC to bring immersive, interactive video
experiences to millions of sports fans during the Beijing Olympics," said
Kevin Johnson, president of the Platforms & Services Division, Microsoft.
"Combining NBC's rich history in covering the Olympic Games with MSN's reach
and Microsoft's Silverlight technology will help change the way people connect
to and consume rich content on the web."
, which is the U.S.' single destination for Olympic
coverage, is live today and covers every Olympic summer sport as well as key
athletes and events leading up to the 2008 Beijing Games. Coverage will expand
in May 2008 to include the U.S. Olympic Team Trials.