After Les secretly found out that Seth was at Bill's Pawn Shop, Les confronted him, asking Seth why he would betray the family by visiting a competing pawn shop. Seth explained the real reason: he was branching out into consulting as a sideline -- the very thing that another person that Seth hired tried to do for American Jewelry earlier. As being a consultant is tantamount to disclosing family secrets to strangers, Les gives Seth a choice: "Family, or nothing."