Crunk is the term popularized by Lil' Jon, the Atlanta born megastar Hip-Hop artist and producer, to describe a style of music that influences the youth and street scene of Atlanta and the entire south. For over a decade, Lil' Jon has put his signature sound to this southern music scene that has taken the country by storm and influenced a generation. Lil' Jon and his click of southern Hip-Hop artists are fully responsible for the rise and popularity of underground 'club bangers" currently fueling the club scene across the country. Letting loose, feeling free, and expressing yourself is crunk.