UK's largest commercial broadcaster, ITV, launched ITV Local, which features local news, weather, music and what's on guides, as well as locally produced short films, features and entertainment and is available globally. The service will soon enable viewers to contribute and upload their own content through a special encoder developed by Narrowstep for ITV Local. Viewers will also be able to add their own classified advertising for cars, homes, lonely hearts and anything else they wish to sell locally or nationally.