iTunes (also known as the iTunes Store and Apple Store) is Apple's Internet video on demand and music service. The iTunes store claims a catalog of over 65,000 TV episodes and over 10,000 movies including over 3,000 in high definition video. Most television show episodes are available as soon as the day after they are broadcast. User have 30 days to watch your show and 48 hours to finish viewing the episode from the time they click Play.

Apple's iTunes also provides a movie rental service. Users have 30 days from the time of rental to watch the movie, and 24 hours (in the US) or 48 hours (elsewhere) after you've started viewing to finish it. Once the rental period expires, the movie will disappear from your iTunes library.