Posted on Friday, February 9, 2007
Anne Sweeney, co-chair of Disney Media Networks, spoke at Disney's investor conference today and said their ABC Internet TV player has already sold out its advertising inventory for the first and second quarter of 2007. According to Disney, about 50 million requests have been made since September for episodes on their player.
The ABC Internet TV player currently shows episodes of Grey's Anatomy, Desperate Housewives, Lost, Ugly Betty, and other prime-time shows the day after they air. Disney has said they will expand on that and begin including national and local news later this year.
Disney also said they will enhance the broadband player to allow for picture size and bandwidth adjustment.