The Ultimate Fighting Championship (UFC) and NeuLion released a new UFC mobile app for Android that allows UFC fans to track their favorite fighters and stream live and on-demand Pay-Per-View events, with multiple live video and audio feeds during the broadcast. The new UFC TV Android app will also give acces to UFC videos including event countdown shows, fighter interviews, press conferences, event previews, fighter workouts and other UFC free video content.

Sony unveiled this week a software update to their Sony Internet TV and Sony Internet TV Blu-ray Disc player line that upgrades Google TV on all devices. The new version adds the Android Market for apps including many designed and optimized for television. In addition to adding the Android Market, the new update brings a simpler and clean interface, improved performance, and better search functionality to all currently installed Sony Internet TV and Sony Internet TV Blu-ray owners.

YouTube is about to unveil 100 Internet TV channels of original programming from professional organizations to movie, music, and sports stars such as Antony Zuiker, the creator of criminal drama CSI, Madonna, Ashton Kutcher, Jay-Z, NBA star Shaquille O'Neal, Rainn Wilson, skateboard legend Tony Hawk, The Wall Street Journal, Thomson Reuters, Slate, satire site The Onion and Cosmopolitan owner Hearst. YouTube plans to add 25 hours of new original Internet TV programming content per day. Most of the new Internet TV channels are slated to launch next year..

Amazon.com reached a new licensing agreement with Disney-ABC that will allow Amazon Prime members to instantly stream a broad selection of content from ABC Studios, Disney Channel, ABC Family and Marvel. Some of content available for Internet TV streaming includes episodes of past seasons from the ABC's Lost and Grey's Anatomy, Felicity, Greek, The Secret Life of the American Teenager, the popular Disney Channel show Phineas & Ferb and great animated series from Marvel such as Spider-Man, X-Men Evolution, and Iron Man.